BSB831 HERIPRENEURSHIP aims to raise awareness of cultural heritage and prove the economic benefits of its promotion.To prevent brain drain and replace outdated skills and mind-sets with a new, shared vision for development, the project helps establishing a new paradigm for cultural heritage management and communicate heritage significance to the public and ensure the uptake of cross border heritage offers created by the Digital Mega Integrators (Netflix, Youtube, Arte; History Channel etc.).

HERIPRNEURSHIP will involve actors from various administrative and social levels, so as to strengthen their capacity to effectively manage heritage for tourism and activate skilled workforces for sustainable development.

HERIPRNEURSHIP proposes a cognitive and educational framework for using of a place’s assets, which would guide final beneficiaries (regions, communities, SMEs) to identify, signify, valorize and manage the heritage potential of the territory, in order to use heritage potential as a vehicle for tourism strictly connected with a unified signage and interpretation system.